Privacy Policy

Effective Date: June 23, 2026

At Pusula CX, we are committed to protecting and respecting your privacy. This policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, submit lead forms, or interact with our digital services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Pusula Customer Experience UK Ltd ("we", "us", or "our") is a company registered in England and Wales. Our registered office address is Spaces Covent Garden, 60 St Martins Lane, London, UNITED KINGDOM WC2N 4JS. For the purpose of the UK GDPR, we are the Data Controller for the personal data collected through this website.

2. Personal Data We Collect

We may collect and process the following categories of personal data when you use our website:

• Identity Data: First name, last name, job title, and company name.
• Contact Data: Work email address, phone number, and physical office address.
• Enquiry Data: Information you choose to provide in text areas when requesting a use case or asking a question.
• Technical and Usage Data: IP address, browser type and version, time zone setting, operating system, device information, page interactions, and how you navigate our site (via cookies, analytics tools, and session replay tools where you consent).

3. How We Use Your Data

We only use your personal data when the law allows us to. Most commonly, we use your data for the following purposes:

• To respond to enquiries submitted via our contact forms.
• To provide interactive tool results (such as calculators and quizzes) and send gated reports.
• To manage and improve our website structure, user experience, conversion journeys, and overall performance.
• To share updates, marketing materials, or information about our near-shore CX services where you have consented or where we have a legitimate interest to do so.

4. Legal Basis for Processing

We process your data based on the following legal grounds under the UK GDPR:

• Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., ticking a checkbox to receive a report or newsletter).
• Cookie Consent: Analytics and session replay scripts only run where you have accepted non-essential cookies through the site cookie banner.
• Legitimate Interest: Processing is necessary for our legitimate business interests, provided those interests do not override your fundamental rights and freedoms (e.g., responding to B2B operational enquiries).

5. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Lead details collected through our contact forms are typically retained for 24 months before being securely deleted or anonymised, unless a commercial relationship is established.

6. Third-Party Services

We do not sell, rent, or lease your personal data to third parties. We may share your data with trusted third-party service providers who assist us in operating our website, conducting our business, or serving our clients (such as cloud hosting, email delivery, web analytics, and website optimisation providers). Analytics and optional session-replay tools are managed through Google Tag Manager and only receive non-essential consent where it has been granted. All such processors are contractually bound to maintain strict security standards and handle your data in accordance with UK GDPR.

7. Cookies and Analytics

Essential storage is used to operate the website and remember your cookie preference. Non-essential analytics, optimisation and optional session-replay cookies managed through Google Tag Manager only run after you accept them in the cookie banner. You can change your choice at any time through the Cookie settings link in the footer, or clear your browser storage to reset it.

8. Your Legal Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data under certain conditions.
• Right to Restrict Processing: Request that we suspend processing your data.
• Right to Data Portability: Request the transfer of your data to another organization.
• Right to Object: Object to processing based on legitimate interests or direct marketing.

9. Contact Us

If you have any questions about this Privacy Policy, our data protection practices, or if you wish to exercise any of your legal rights, please contact our data compliance coordinator at:

Email: hello@pusulacx.co.uk
Address: Pusula Customer Experience UK Ltd, Spaces Covent Garden, 60 St Martins Lane, London, UNITED KINGDOM WC2N 4JS